I was contracted to design the Brewski Bar logo for Alpine Shop's pop-up bar in South Burlington, Vermont. This establishment not only features the Waffle Cabin franchise but also offers a diverse selection of local beers, tea, and coffee.
To begin the design process, I offered several sketches focused on capturing the essence of the beer culture associated with skiing. The final logo design incorporates an old Line ski as its foundation, complemented by a chalet-style font. Notably, the letter "i" in the logo is representative of a foaming beer.
To ensure seamless integration of the logo onto the ski, I utilized a clipping mask technique to contour the letters precisely to the ski's shape. Additionally, I positioned the beer glass to extend beyond the frame, adding visual intrigue to the overall composition.